How do you improve your employer
brand through social media?
People are the most important part of any organization,
which means that both employee retention and recruitment are essentials to get
right. Krazymantra provides rpo services in Ahmedabad. When it comes to social media and employer branding, it's much more than
just posting the odd job update now and again. Like our outsourced Talent
Solutions, our approach to employer social media can improve your organization’s
entire recruitment function.
An employer brand should be consistent every way a candidate
can interact with an organization, including:
·
Careers website
·
Social media channels, including
employee LinkedIn profiles
·
Job adverts
·
Interview briefing packs
·
Conversations with recruiters and
hiring managers
·
Interaction with every person a
candidate can come into contact with throughout the process, from the front
desk to senior management.
Our process is simple, and we call upon our expertise in
recruitment and marketing to help advise on, build and execute an effective
employer branding strategy.
Our social media approach looks at:
·
Platforms: With over 20 social media platforms, we advise on
which are suitable for your needs. It’s better to focus on fewer platforms than
stretch yourself thin across many
·
Format: How to approach each platform? How you communicate on
each to get the best results?
·
Content
type: Each platform and each
approach is suited to different types of content, and different frequencies and
volumes. We make sure this all follows best practice from the start
·
Current
content: What is your social media
presence like at the moment? We assess and review this, and look at where we
careers and corporate can support each other.
Then we review this with you, and agree on the final stages:
·
Content
creation: Where will it come from? It’s
time to agree who is involved from both sides of your partnership with Quarsh,
to create great content
·
Execution: We mutually agree on goals, timelines and how we
measure performance. This will change as time goes on, to allow us to adapt to
your changing needs. This also means we can make sure we’re constantly looking for
improvements.
If you get your employer branding right, your whole
recruitment process will see the benefit, as will your employee engagement,
retention and much more.
Call
us to discuss how we can help you to become the employer of choice, and attract
and keep the best people.